B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- share of marketing leaders anticipating surge in gen ai use for Marketing leaders (2023)

Name: Share Of Marketing Leaders Anticipating Surge In Gen AI Use Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2023 · McKinsey

90% of marketing leaders anticipate a surge in generative AI tool usage over the next two years.

Anticipated over the next two years

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Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2023

Entity

Marketing leaders

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey Primary Tier C

https://daiom.in/gen-ai-in-marketing-revolutionizing-the-digital-landscape/ ↗

Confidence: 30/100 Vintage: 2023 Channel: Wayback

Source Article

Gen AI in Marketing: Revolutionizing the Digital Landscape

Generative AI or Gen AI has transformed the landscape of marketing, pushing the boundaries of human imagination. This innovative technology, showcased by tools like ChatGPT and DALL-E, focuses on content creation rather than mere analysis, spanning text, designs, music, audio, and video. At its core…

Original Research

McKinsey · Original study ↗

Methodology

McKinsey survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Marketing leaders: 90% share of marketing leaders anticipating surge in gen ai use. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-leaders-gen-ai-surge-forecast

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<blockquote cite="https://lighthousedata.io/data/marketing-leaders-gen-ai-surge-forecast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of marketing leaders anticipating surge in gen ai use for Marketing leaders<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/marketing-leaders-gen-ai-surge-forecast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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