B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- ai usage rate marketing leaders for Marketing leaders (2026)
66% of marketing leaders already use AI at work according to HubSpot's AI Trends for Marketers report.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://noticiatech.com.br/en/business/digital-marketing-in-2026-why-71-of-companies-don-t-reach-goa… ↗
Source Article
Digital marketing in 2026: why 71% of companies don't reach goals and what to do differently now
Brazil has access to more marketing tools than ever before. More platforms, more automation, more artificial intelligence. And even so, most companies fail to reach their own goals. The problem is not a lack of resources. It’s a lack of method.
This is the direct diagnosis of one of the largest Braz…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot AI Trends for Marketers report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing leaders: 66% ai usage rate marketing leaders. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-leaders-ai-use-hubspot
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<blockquote cite="https://lighthousedata.io/data/marketing-leaders-ai-use-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- ai usage rate marketing leaders for Marketing leaders<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketing-leaders-ai-use-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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