B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- share of marketing leaders believing ai main digital transformation driver for Marketing leaders (2026)
83% of marketing leaders believe that artificial intelligence will be the main driver of digital transformation in 2026.
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Lighthouse Research Team
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Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://noticiatech.com.br/en/business/digital-marketing-in-2026-why-71-of-companies-don-t-reach-goa… ↗
Source Article
Digital marketing in 2026: why 71% of companies don't reach goals and what to do differently now
Brazil has access to more marketing tools than ever before. More platforms, more automation, more artificial intelligence. And even so, most companies fail to reach their own goals. The problem is not a lack of resources. It’s a lack of method.
This is the direct diagnosis of one of the largest Braz…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte research cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing leaders: 83% share of marketing leaders believing ai main digital transformation driver. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-leaders-ai-transformation-driver-deloitte
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<blockquote cite="https://lighthousedata.io/data/marketing-leaders-ai-transformation-driver-deloitte" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of marketing leaders believing ai main digital transformation driver for Marketing leaders<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/marketing-leaders-ai-transformation-driver-deloitte" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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