B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
53%
53% -- ai adoption rate for Marketing leaders (2024)
53% of marketing leaders either use or are planning to use artificial intelligence for predictive analytics.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://elandz.com/blog/digital-marketing/the-latest-digital-marketing-trends-today/ ↗
Source Article
The Latest Digital Marketing Trends You Should Know About
25 Nov The Latest Digital Marketing Trends You Should Know About
Introduction
What are the latest digital marketing trends as we step towards the future? According to Expertmarketresearch, the digital marketing industry will grow at a CAGR of 13.1% between 2024 and 2032, reaching $1099.33 billion.
J…
Original Research
Forrester
· Original study ↗
Methodology
Forrester survey cited: share of marketing leaders using or planning to use AI for predictive analytics.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing leaders: 53% ai adoption rate. Source: Forrester (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-leaders-ai-predictive-analytics-53
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<blockquote cite="https://lighthousedata.io/data/marketing-leaders-ai-predictive-analytics-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- ai adoption rate for Marketing leaders<br><small>Source: Forrester (2024) · <a href="https://lighthousedata.io/data/marketing-leaders-ai-predictive-analytics-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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