B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- planned ai investment increase for marketing leaders (2026)
80% of marketing leaders plan to increase their investment in AI and automation over the next two years.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://applaunchpartners.com/2026-data-driven-startup-founders-marketing/ ↗
Source Article
2026: Data
Original Research
Gartner
· Original study ↗
Methodology
Cited Gartner survey; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing leaders: 80% planned ai investment increase. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-leaders-ai-investment-gartner
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<blockquote cite="https://lighthousedata.io/data/marketing-leaders-ai-investment-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- planned ai investment increase for marketing leaders<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/marketing-leaders-ai-investment-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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