B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

79%

79% -- share of marketing leaders concerned about ai bias for Marketing leaders (2025)

Name: Share Of Marketing Leaders Concerned About AI Bias Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2025 · Qualtrics

79% of marketing leaders in the Qualtrics study express concern about potential AI bias affecting insight accuracy.

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Attribution: Qualtrics View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

79%

Unit

Percentage

Data Vintage

2025

Entity

Marketing leaders

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Qualtrics Primary Tier B

https://martechasia.net/features/synthetic-research-and-synthetic-data-in-marketing/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Synthetic research and synthetic data in marketing | MartechAsia

For marketers, synthetic data and AI may be transforming how decisions are made – moving beyond traditional surveys to faster, richer insights that fill gaps in customer understanding. AI and synthetic data are helping to provide faster and richer insights into customer behaviour and experience. But…

Original Research

Qualtrics · Original study ↗

Methodology

Qualtrics study cited in interview

Methodology documented

Segmentation

Industrymarketing_tech,ai_marketing RegionAPAC RoleCMO

Cite this stat

Plain Text

Marketing leaders: 79% share of marketing leaders concerned about ai bias. Source: Qualtrics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-leaders-ai-bias-concern

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<blockquote cite="https://lighthousedata.io/data/marketing-leaders-ai-bias-concern" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of marketing leaders concerned about ai bias for Marketing leaders<br><small>Source: Qualtrics (2025) · <a href="https://lighthousedata.io/data/marketing-leaders-ai-bias-concern" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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