B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- share of marketing executives saying social impact on bottom line is clear for marketing executives (2022)
85% of marketing executives say it is clear how social impacts their bottom line according to a Sprout Pulse Survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2022
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://www.cmoalliance.com/elevating-your-brands-social-media-maturity-a-guide-to-success/ ↗
Source Article
Elevating your brand's social media maturity: a guide to success
This article is sponsored by Sprout Social.
Most marketers will tell you that achieving success on social media doesn't happen overnight. And they’re right - the popularity of a brand's post isn't a matter of luck or some secret formula, rather, it's the result of a well-structured and diligently ex…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Pulse Survey
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleCMO
Channelsocial
Cite this stat
Plain Text
marketing executives: 85% share of marketing executives saying social impact on bottom line is clear. Source: Sprout Social (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-executives-social-bottom-line-clarity
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<blockquote cite="https://lighthousedata.io/data/marketing-executives-social-bottom-line-clarity" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of marketing executives saying social impact on bottom line is clear for marketing executives<br><small>Source: Sprout Social (2022) · <a href="https://lighthousedata.io/data/marketing-executives-social-bottom-line-clarity" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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