B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- marketing email purchase influence rate for shoppers (2021)
59% of respondents in a SalesCycle study stated that marketing emails help shape their purchase decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SalesCycle
Primary
Tier B
https://www.dealerteamwork.com/5-automotive-marketing-tricks-treat-your-dealership-more-leads/?utm_s… ↗
Source Article
5 Automotive Marketing Tricks to Treat Your Dealership to More Leads - Dealer Teamwork
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Finding new and effective ways to generate more marketing leads can be both challenging and frustrating.
To help, this article highlights 5 lead generation tricks that can help dealerships treat themselves to more marketing leads. We’ll also offer solutions, recommendations and relevant reso…
Original Research
SalesCycle
· Original study ↗
Methodology
SalesCycle study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 59% marketing email purchase influence rate. Source: SalesCycle (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-emails-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/marketing-emails-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- marketing email purchase influence rate for shoppers<br><small>Source: SalesCycle (2021) · <a href="https://lighthousedata.io/data/marketing-emails-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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