B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
59%
59% -- customers saying marketing emails influence purchasing decisions for customers (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
vsourz.com
Primary
Tier C
https://www.vsourz.com/gb/blog/market-it-and-they-will-come-why-just-building-an-online-presence-isn… ↗
Source Article
‘Market it and They Will Come’ – Why Just Building an Online Presence Isn’t Enough
‘Market it and They Will Come’ – Why Just Building an Online Presence Isn’t Enough
You have a growing social media presence on the most popular platforms, and you post regular blogs designed to mark you out as an expert in your field. You have done all the hard work, in other words, so now you can j…
Original Research
vsourz.com
· Original study ↗
Methodology
Consumer survey statistic cited in agency blog without attribution; original survey not named; publication date not shown in extract, vintage approximated from blog era
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 59% customers saying marketing emails influence purchasing decisions. Source: vsourz.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-emails-influence-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/marketing-emails-influence-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- customers saying marketing emails influence purchasing decisions for customers<br><small>Source: vsourz.com (2020) · <a href="https://lighthousedata.io/data/marketing-emails-influence-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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