B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- marketing efficiency gain for Companies using data-driven personalization (2023)
Companies applying data-driven personalization across the full funnel see marketing efficiency gains between 10% and 30%.
- Reported as a range of 10% to 30%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://arshsingh.com/blog/growth-marketing-consultant/ ↗
Source Article
Growth Marketing Consultant in 2026
Original Research
McKinsey
· Original study ↗
Methodology
Range 10-30%; midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies using data-driven personalization: 10% marketing efficiency gain. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-efficiency-gain-10-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-efficiency-gain-10-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- marketing efficiency gain for Companies using data-driven personalization<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/marketing-efficiency-gain-10-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.