B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- share of marketing departments not using email automation software for marketing departments (2023)
Almost 45% of marketing departments surveyed by Hunter stated they do not use software for cold emails to automate campaigns and save time.
- surveyed by Hunter
- almost 45%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hunter
Primary
Tier C
https://nureply.com/blog/does-cold-email-still-work-in-2023/ ↗
Source Article
Does Cold Email Still Work in 2023?
Does Cold Email Still Work in 2023?
Quick Answer
Well, the good news is that cold emails are still a profitable and relevant option for companies looking to engage new customers and successfully promote their products. Below we will talk you through everything you need to know about cold email sales…
Original Research
Hunter
· Original study ↗
Methodology
Hunter survey cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing departments: 45% share of marketing departments not using email automation software. Source: Hunter (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-departments-no-email-software
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<blockquote cite="https://lighthousedata.io/data/marketing-departments-no-email-software" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of marketing departments not using email automation software for marketing departments<br><small>Source: Hunter (2023) · <a href="https://lighthousedata.io/data/marketing-departments-no-email-software" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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