B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- share of marketing data used for targeting for marketers (2026)
According to a Forbes study cited in the text, 66 percent of marketing data was used to better focus on targeting offers, messages, and content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://alittle-bird.com/home-run-branding-what-marketers-can-learn-from-baseball/ ↗
Source Article
Home run branding: what baseball can teach marketing
Original Research
Forbes
· Original study ↗
Methodology
Forbes study, as cited
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Cite this stat
Plain Text
marketers: 66% share of marketing data used for targeting. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-data-targeting-66
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<blockquote cite="https://lighthousedata.io/data/marketing-data-targeting-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of marketing data used for targeting for marketers<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/marketing-data-targeting-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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