B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- marketing budget percent of company revenue for global marketing budgets (2025)
Overall marketing budgets hover around 8% of company revenue according to Gartner.
- Reported as hovering around 8%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://martechtrend.com/brands-shift-ad-budgets-to-influencer-marketing-in-2025/ ↗
Source Article
Brands Shift Ad Budgets to Influencer Marketing in 2025 - martechtrend
Brands Reallocate Budgets Toward Influencer Campaigns
As 2025 approaches, a significant transformation is underway in the marketing world. According to the latest Kolsquare Budget Report, brands are increasingly diverting their advertising budgets from traditional channels to influencer marketing. T…
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner research via Kolsquare Budget Report
Methodology documented
Segmentation
Industryinfluencer_marketing,marketing_tech
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
global marketing budgets: 8% marketing budget percent of company revenue. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-percent-of-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-percent-of-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- marketing budget percent of company revenue for global marketing budgets<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-budget-percent-of-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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