B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.7%
8.7% -- marketing budget growth for US marketers (CMO Survey respondents) (2020)
Marketing budgets were expected to increase by 8.7% in 2020 according to the CMO Survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.7%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey
Primary
Tier C
https://online-sales-marketing.com/resources/blog/page/3/ ↗
Source Article
Blog
Original Research
The CMO Survey
· Original study ↗
Methodology
Blog post citing 'the latest CMO Survey'; excerpt does not detail survey methodology or sample. Note context: expected budget increase of 8.7% in 2020, described as the highest increase in two years.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US marketers (CMO Survey respondents): 8.7% marketing budget growth. Source: The CMO Survey (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-growth-8-7-percent-2020
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-growth-8-7-percent-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.7%</strong> -- marketing budget growth for US marketers (CMO Survey respondents)<br><small>Source: The CMO Survey (2020) · <a href="https://lighthousedata.io/data/marketing-budget-growth-8-7-percent-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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