B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- marketing budget stable or growing share for global marketers (2026)
93% of global marketers expect budgets to stay the same or grow in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.tisdigitech.com/blog/content-marketing-statistics/ ↗
Source Article
Content Marketing Statistics 2026: Benchmarks & AI Trends
Content marketing in 2026 looks very different from the discipline most teams scaled five years ago. AI assistants now sit inside every workflow, AI Overviews intercept clicks before users reach a website, and short-form video has overtaken blogs as the highest ROI format. For B2B leaders, the quest…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot 2026 State of Marketing report; share of marketers expecting budgets to stay the same or grow this year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global marketers: 93% marketing budget stable or growing share. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-flat-or-grow-2026
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-flat-or-grow-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- marketing budget stable or growing share for global marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketing-budget-flat-or-grow-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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