B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- marketing budget share on acquisition for DTC/ecommerce brands (2025)
Most brands spend 80% or more of their budget on acquisition.
- Reported as 80%+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://www.darkroomagency.com/services/retention ↗
Source Article
Top Retention Marketing Agency for Ecommerce Brands | Darkroom
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Retention marketing agency turning buyers into repeat revenue
Retention marketing agency turning buyers into repeat revenue
Retention marketing agency turning buyers into repeat revenue
Darkroom is a retention marketing agency behind 85% LTV gains and 50% year-one revenue growth for DTC br…
Original Research
Bain & Company
· Original study ↗
Methodology
Attributed to Bain & Company by Darkroom; exact original study not identified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC/ecommerce brands: 80% marketing budget share on acquisition. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-acquisition-share
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-acquisition-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- marketing budget share on acquisition for DTC/ecommerce brands<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/marketing-budget-acquisition-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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