B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- work time saved by marketing automation for Marketers using automated email workflows (2025)
Automated email workflows save marketers approximately 30% of their work time according to research from TechRadar.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TechRadar
Primary
Tier C
https://pagepilot.ai/blog/shopify-marketing-automation ↗
Source Article
Shopify Marketing Automation: Scale Sales Without More Work
Store owners waste hours each day sending emails, updating customer segments, and manually triggering campaigns, while competitors scale effortlessly. Most Shopify businesses lose sales not from a lack of customers, but from an inability to manage the repetitive tasks that drive conversions. Shopify…
Original Research
TechRadar
· Original study ↗
Methodology
Research attributed to TechRadar by PagePilot; automated email workflows save marketers about 30% of work time. Undated; vintage set to publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers using automated email workflows: 30% work time saved by marketing automation. Source: TechRadar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-time-savings-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-automation-time-savings-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- work time saved by marketing automation for Marketers using automated email workflows<br><small>Source: TechRadar (2025) · <a href="https://lighthousedata.io/data/marketing-automation-time-savings-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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