B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- sales lead increase for companies using marketing automation platforms (2026)
A Nielsen study found that companies using marketing automation platforms experienced a 10% to 15% increase in sales leads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://applaunchpartners.com/hubspot-marketing-avoid-costly-actionable-mistakes/ ↗
Source Article
HubSpot Marketing: Avoid Costly Mistakes, Drive ROI
Original Research
Nielsen
· Original study ↗
Methodology
Range 10-15%; midpoint used. Cited Nielsen study; no year given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using marketing automation platforms: 10% sales lead increase. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-sales-lead-increase-nielsen
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-sales-lead-increase-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sales lead increase for companies using marketing automation platforms<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/marketing-automation-sales-lead-increase-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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