B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
10%
10% -- pipeline contribution increase for businesses using marketing automation (2025)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://dapta.ai/blog-posts/essential-marketing-automation-workflows/ ↗
Source Article
5 Essential Marketing Automation Workflows Every Agency Should Implement
The ability to streamline and automate marketing processes is not just a luxury—it’s a necessity. Marketing automation workflows have become the backbone of successful marketing strategies, enabling agencies to optimize their efforts and achieve remarkable results with minimal manual intervention. B…
Original Research
Forrester
· Original study ↗
Methodology
Cited from Forrester report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
businesses using marketing automation: 10% pipeline contribution increase. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-pipeline-increase-forrester
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-pipeline-increase-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- pipeline contribution increase for businesses using marketing automation<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/marketing-automation-pipeline-increase-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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