B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12.2%
12.2% -- marketing overhead cost reduction for companies using Marketing Automation (2025)
Marketing automation can reduce overhead costs of other marketing processes by up to 12.2%.
- Source states 'up to 12.2%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nucleus Research
Primary
Tier C
https://wolfteam.site/what-are-marketing-automation/ ↗
Source Article
Table of Contents
Have you ever heard of Marketing Automation?
Surely it seems like a distant term you do not need to know. But if you are a fan of the Inbound methodology, you likely use this tool daily to carry out multiple successful marketing campaigns and generate the desired sales.
As you know…
Original Research
Nucleus Research
· Original study ↗
Methodology
Cited from Nucleus Research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using Marketing Automation: 12.2% marketing overhead cost reduction. Source: Nucleus Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-overhead-cost-reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-automation-overhead-cost-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.2%</strong> -- marketing overhead cost reduction for companies using Marketing Automation<br><small>Source: Nucleus Research (2025) · <a href="https://lighthousedata.io/data/marketing-automation-overhead-cost-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.