B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.55%
8.55% -- market growth rate for marketing automation market (2022)
The marketing automation market is expected to continue growing at a rate of 8.55%.
- Specific base period or CAGR timeframe not explicitly defined beyond projecting to reach $6.4 billion by 2024
- Secondary citation referencing unnamed reports
Lighthouse Research Team
Last verified:
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Evidence graded
Value
8.55%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Source Article
Marketing Automation Trends in 2022 and beyond | Adfenix
According to reports, the marketing automation market is expected to continue growing at 8.55% and projected to be worth $6.4 billion by 2024. 85% of companies (including real estate) have upped their digital transformation since 2020, with over 67% saying they are now increasing marketing automatio…
Also cited by
2026-10-01
2026-09-29
Methodology
Cited industry reports, original study not named
Methodology documented
Segmentation
IndustryMarTech
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
marketing automation market: 8.55% market growth rate. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-market-growth-855
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-market-growth-855" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.55%</strong> -- market growth rate for marketing automation market<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/marketing-automation-market-growth-855" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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