B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- lead generation improvement for marketing automation users (2026)
Users of marketing automation report an 80% improvement in lead generation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesgenie
Primary
Tier C
https://listingbooster.ai/blog/multi-platform-real-estate-marketing-automation-tool ↗
Source Article
A Multi-Platform Real Estate Marketing Automation Tool Guide
A Multi-Platform Real Estate Marketing Automation Tool Guide
ListingBooster TeamApril 22, 202620 min read
Most agents still market as if buyers start on Google, click a portal, then maybe notice an Instagram post. That assumption is getting expensive. Over 40% of homebuyers now initiate searches in …
Original Research
Salesgenie
· Original study ↗
Methodology
Cited from Salesgenie marketing automation statistics
Methodology documented
Segmentation
Industrymarketing
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Plain Text
marketing automation users: 80% lead generation improvement. Source: Salesgenie (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-lead-gen-improvement
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-lead-gen-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- lead generation improvement for marketing automation users<br><small>Source: Salesgenie (2026) · <a href="https://lighthousedata.io/data/marketing-automation-lead-gen-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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