B Evidence Grade B Graded under review Safe to Cite Dated

91%

91% -- share of companies rating marketing automation very important for companies using marketing automation (2023)

Name: Share Of Companies Rating Marketing Automation Very Important Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2023 · makum.fi

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Attribution: makum.fi View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

91%

Unit

Percentage

Data Vintage

2023

Entity

companies using marketing automation

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

makum.fi Primary Tier C

https://makum.fi/blogi ↗

Confidence: 23/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Blogi – markkinoinnin vinkit ja opit | Makum

Blogi Paranna sähköpostilistasi tehoa – älä metsästä uusia liidejä turhaan! 🚫💌 **Ennen kuin metsästät taas uusia sähköpostitilaajia somesta tai muista kanavista, varmista, että otat nykyisistä sähköpostilisoista kaiken irti!** Lue artikkeli →Blogi Kirjoitan asioista, joita itse teen asiakastyössä: n…

Original Research

makum.fi · Original study ↗

Methodology

Blog article citing unnamed original research; original survey source not identified

Methodology documented

Segmentation

Industrymarketing_automation Company SizeAll sizes RegionEMEA RoleAll marketers Channelcontent

Cite this stat

Plain Text

companies using marketing automation: 91% share of companies rating marketing automation very important. Source: makum.fi (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-importance-91pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/marketing-automation-importance-91pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of companies rating marketing automation very important for companies using marketing automation<br><small>Source: makum.fi (2023) · <a href="https://lighthousedata.io/data/marketing-automation-importance-91pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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