B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
61%
61% -- share of companies achieving marketing goals with automation for companies using marketing automation (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
317
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SharpSpring and Ascend2
Primary
Tier B
https://www.munro.agency/what-is-marketing-automation-software-the-complete-guide/ ↗
Source Article
What is Marketing Automation Software? The Complete Guide
What is Marketing Automation Software?
Marketing automation refers to the process of using technology to streamline marketing activities to make them more effective. There are many repetitive and manual tasks that marketing teams need to carry out daily. Some of these tasks include social media post…
Original Research
SharpSpring and Ascend2
· Original study ↗
Methodology
SharpSpring and Ascend2 Marketing Automation Strategy Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using marketing automation: 61% share of companies achieving marketing goals with automation. Source: SharpSpring and Ascend2 (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-goal-achievement
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-goal-achievement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of companies achieving marketing goals with automation for companies using marketing automation<br><small>Source: SharpSpring and Ascend2 (2024) · <a href="https://lighthousedata.io/data/marketing-automation-goal-achievement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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