50% -- share of respondents failing to realise marketing automation benefits for marketing automation adopters (2026)

Name: Share Of Respondents Failing To Realise Marketing Automation Benefits Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2026 · The Forum for Marketing

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Attribution: The Forum for Marketing View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2026

Entity

marketing automation adopters

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The Forum for Marketing Primary Tier C

http://www.t-f-m.co.uk/page.cfm/Action=seminar/libID=1/listID=10/libEntryID=21 ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Marketing Automation for the Masses

Original Research

The Forum for Marketing · Original study ↗

Methodology

Survey referenced by The Forum for Marketing (t-f-m.co.uk); survey size and methodology not stated

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketing automation adopters: 50% share of respondents failing to realise marketing automation benefits. Source: The Forum for Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-failed-benefits-50pct

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<blockquote cite="https://lighthousedata.io/data/marketing-automation-failed-benefits-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of respondents failing to realise marketing automation benefits for marketing automation adopters<br><small>Source: The Forum for Marketing (2026) · <a href="https://lighthousedata.io/data/marketing-automation-failed-benefits-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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