B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- marketing process efficiency increase for companies automating marketing processes (2026)
Companies that automate their marketing processes see a 20% increase in efficiency.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Methodology
Cited IAB report; methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies automating marketing processes: 20% marketing process efficiency increase. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-efficiency-increase
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-efficiency-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- marketing process efficiency increase for companies automating marketing processes<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/marketing-automation-efficiency-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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