B
Evidence Grade B
Graded
under review
Safe to Cite
Current
91%
91% -- share saying marketing automation critical for marketing automation users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketo
Primary
Tier C
https://automation.agency/how-to-boost-sales-with-integrated-marketing-and-crm-automation/ ↗
Source Article
How to Boost Sales with Integrated Marketing and CRM Automation
Original Research
Marketo
· Original study ↗
Methodology
Cited from Marketo; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing automation users: 91% share saying marketing automation critical. Source: Marketo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-critical-success
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-critical-success" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share saying marketing automation critical for marketing automation users<br><small>Source: Marketo (2026) · <a href="https://lighthousedata.io/data/marketing-automation-critical-success" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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