B
Evidence Grade B
Safe to Cite
Current
53%
53% -- conversion rate increase for companies using marketing automation (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Geography
BR
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
92
Sources (2)
Ideal Marketing
Primary
Tier C
https://buffer.com/resources/marketing-automation/ ↗
Source Article
Marketing Automation
Also cited by
idealmarketing.com.br
https://www.idealmarketing.com.br/blog/marketing-digital/como-fazer-automacao-de…
2026-08-19
Original Research
Ideal Marketing
· Original study ↗
Segmentation
Industryecommerce,marketing_automation
RegionBR
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
companies using marketing automation: 53% conversion rate increase. Source: Ideal Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-conversion-increase
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-conversion-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- conversion rate increase for companies using marketing automation<br><small>Source: Ideal Marketing (2026) · <a href="https://lighthousedata.io/data/marketing-automation-conversion-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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