B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7%
7% -- marketing automation budget share for companies (2026)
Companies spend an average of 7% of their overall budgets on marketing automation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Avidly Agency
Primary
Tier C
https://www.betterstory.marketing/faqs/can-marketing-automation-help-with-customer-retention ↗
Source Article
FAQ: Can marketing automation help with customer retention?
Original Research
Avidly Agency
· Original study ↗
Methodology
Cited from Avidly Agency; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 7% marketing automation budget share. Source: Avidly Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-budget-share
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- marketing automation budget share for companies<br><small>Source: Avidly Agency (2026) · <a href="https://lighthousedata.io/data/marketing-automation-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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