C
Evidence Grade C
Use with Hedging
Dated
54%
54% -- marketing automation adoption rate for B2B marketers (2011)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
MarketingSherpa
Primary
Tier B
https://www.demandgenreport.com/features/industry-insights/tag/cari baldwin?start=10 ↗
Source Article
Displaying items by tag: cari baldwin
For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and utilizing the technology can be an intimidating venture. Due to the complexity of automating marketing programs, there are various components to consider.
According to Marketin…
Also cited by
DemandGen Report
https://www.demandgenreport.com/conference/tag/DemandGen Report
2026-08-22
Original Research
MarketingSherpa
· Original study ↗
Methodology
MarketingSherpa’s 2011 B2B Marketing Benchmark Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B marketers: 54% marketing automation adoption rate. Source: MarketingSherpa (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-adoption-2011
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-adoption-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- marketing automation adoption rate for B2B marketers<br><small>Source: MarketingSherpa (2011) · <a href="https://lighthousedata.io/data/marketing-automation-adoption-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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