B
Evidence Grade B
Graded
under review
Safe to Cite
Current
83%
83% -- marketing analytics spend growth for Marketing teams worldwide (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMOSurvey
Primary
Tier B
http://www.bigdataexchange.com/exiting-the-black-box-mentality-how-the-data-exchange-platform-can-be… ↗
Source Article
Exiting the Black Box Mentality: How The Data Exchange Platform Can Benefit the Buyer
Original Research
CMOSurvey
· Original study ↗
Methodology
Cited from CMOSurvey report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing teams worldwide: 83% marketing analytics spend growth. Source: CMOSurvey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-analytics-spend-increase-83
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<blockquote cite="https://lighthousedata.io/data/marketing-analytics-spend-increase-83" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- marketing analytics spend growth for Marketing teams worldwide<br><small>Source: CMOSurvey (2026) · <a href="https://lighthousedata.io/data/marketing-analytics-spend-increase-83" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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