B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- planned marketing analytics spend increase for businesses (2022)
Businesses intend to increase their spending on marketing analytics by 73% over the next three years.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
5 Essential E-Commerce skills needed for 2022
5 Essential E-Commerce skills needed for 2022
E-commerce can refer to various businesses, ranging from speciality stores selling technical products to retailers selling daily essentials. Regardless of the type of online business, there are a few critical e-commerce skills that every online business …
Methodology
Survey referenced by a Business Tech Weekly article; original survey source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 73% planned marketing analytics spend increase. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-analytics-spend-increase-73pct
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<blockquote cite="https://lighthousedata.io/data/marketing-analytics-spend-increase-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- planned marketing analytics spend increase for businesses<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/marketing-analytics-spend-increase-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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