B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- share of marketing ai users leveraging ai for personalized content for Marketing AI users (2023)
85% of marketing AI users leverage it for personalized content.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Capgemini
Primary
Tier C
https://daiom.in/gen-ai-in-marketing-revolutionizing-the-digital-landscape/ ↗
Source Article
Gen AI in Marketing: Revolutionizing the Digital Landscape
Generative AI or Gen AI has transformed the landscape of marketing, pushing the boundaries of human imagination. This innovative technology, showcased by tools like ChatGPT and DALL-E, focuses on content creation rather than mere analysis, spanning text, designs, music, audio, and video.
At its core…
Original Research
Capgemini
· Original study ↗
Methodology
Cited from Capgemini research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing AI users: 85% share of marketing ai users leveraging ai for personalized content. Source: Capgemini (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-ai-personalized-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-ai-personalized-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of marketing ai users leveraging ai for personalized content for Marketing AI users<br><small>Source: Capgemini (2023) · <a href="https://lighthousedata.io/data/marketing-ai-personalized-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.