B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- marketing output per worker increase for Marketing teams using multimodal AI for ad creation (2026)
Marketing teams using multimodal AI for ad creation saw a 50% increase in output per worker according to peer-reviewed studies compiled in the Stanford AI Index 2026 report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Stanford Institute for Human-Centered Artificial Intelligence (HAI)
Primary
Tier B
https://lirik.io/blogs/generative-ai-crossed-the-chasm-agents-havent/ ↗
Source Article
Generative AI Crossed the Chasm. Agents Haven't.
Blogs » Generative AI Crossed the Chasm. Agents Haven’t.
The 2026 Stanford AI Index Report is out and it frames two stories that matter for enterprise leaders. One is largely settled. The other is just beginning.
Generative AI has crossed the chasm
88% of organizations now use AI in at least one bus…
Original Research
Stanford Institute for Human-Centered Artificial Intelligence (HAI)
· Original study ↗
Methodology
Peer-reviewed studies compiled by Stanford AI Index 2026; productivity comparison of marketing workers using multimodal AI vs. those not using it
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing teams using multimodal AI for ad creation: 50% marketing output per worker increase. Source: Stanford Institute for Human-Centered Artificial Intelligence (HAI) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-ai-output-increase-2026
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<blockquote cite="https://lighthousedata.io/data/marketing-ai-output-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- marketing output per worker increase for Marketing teams using multimodal AI for ad creation<br><small>Source: Stanford Institute for Human-Centered Artificial Intelligence (HAI) (2026) · <a href="https://lighthousedata.io/data/marketing-ai-output-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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