B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- share citing customer engagement benefit for Marketing Agencies (2025)
68% of marketing agencies cited customer engagement generated through marketing automation platforms as a benefit.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adestra
Primary
Tier C
https://wolfteam.site/what-are-marketing-automation/ ↗
Source Article
Table of Contents
Have you ever heard of Marketing Automation?
Surely it seems like a distant term you do not need to know. But if you are a fan of the Inbound methodology, you likely use this tool daily to carry out multiple successful marketing campaigns and generate the desired sales.
As you know…
Original Research
Adestra
· Original study ↗
Methodology
Cited from Adestra; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing Agencies: 68% share citing customer engagement benefit. Source: Adestra (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-agencies-engagement-benefit
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<blockquote cite="https://lighthousedata.io/data/marketing-agencies-engagement-benefit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share citing customer engagement benefit for Marketing Agencies<br><small>Source: Adestra (2025) · <a href="https://lighthousedata.io/data/marketing-agencies-engagement-benefit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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