B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- roi confidence social media for Global brand marketers (2022)
64% of global brand marketers named social media as the paid media channel they were most confident in measuring return on investment (ROI).
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Lighthouse Research Team
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Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.emarketer.com/content/global-brand-marketers-confidence-measuring-roi-paid-media-channel… ↗
Source Article
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Original Research
eMarketer
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Methodology
Newly-released report data
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Global brand marketers: 64% roi confidence social media. Source: eMarketer (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers_roi_confidence_social_media
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<blockquote cite="https://lighthousedata.io/data/marketers_roi_confidence_social_media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- roi confidence social media for Global brand marketers<br><small>Source: eMarketer (2022) · <a href="https://lighthousedata.io/data/marketers_roi_confidence_social_media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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