B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- content strategy adoption rate for UK marketers (2011)
52% of UK marketers have a content strategy in place.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2011
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (5)
Screaming Frog
Primary
Tier C
https://www.screamingfrog.co.uk/blog/ses-london-content-marketing-optimisation/ ↗
Source Article
My Highlights from SES London (Pt 2): Content Marketing Optimisation - Screaming Frog
My Highlights from SES London (Pt 2): Content Marketing Optimisation
Matt Hopson
Posted 28 February, 2011 by Matt Hopson in Events
My Highlights from SES London (Pt 2): Content Marketing Optimisation
After the great opening session on an Introduction to PPC by Guy Levine, next up was Content Marketi…
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Original Research
Screaming Frog
· Original study ↗
Segmentation
Industrymarketing
RegionUK
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
UK marketers: 52% content strategy adoption rate. Source: Screaming Frog (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers_content_strategy
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<blockquote cite="https://lighthousedata.io/data/marketers_content_strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- content strategy adoption rate for UK marketers<br><small>Source: Screaming Frog (2011) · <a href="https://lighthousedata.io/data/marketers_content_strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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