B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- marketers wanting more from agency analytics for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FindingBetterAgencies
Primary
Tier A
https://www.findingbetteragencies.com/the-great-roi-divide/ ↗
Source Article
The Great ROI Divide
When you make an investment, you expect to see results; hiring a marketing agency should be no different.
That’s why it continues to surprise us that a significant gap exists between the respective expectations and priorities of agencies and marketers when it comes to the measurement of marketing ef…
Original Research
FindingBetterAgencies
· Original study ↗
Methodology
New Year Outlook Survey of marketers and agencies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 85% marketers wanting more from agency analytics. Source: FindingBetterAgencies (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-want-more-agency-analytics
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<blockquote cite="https://lighthousedata.io/data/marketers-want-more-agency-analytics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- marketers wanting more from agency analytics for marketers<br><small>Source: FindingBetterAgencies (2026) · <a href="https://lighthousedata.io/data/marketers-want-more-agency-analytics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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