B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- share of marketers viewing email as very critical for Marketers (survey respondents) (2022)
41% of respondents view email as 'very critical' to their company's success.
- Underlying survey methodology, sponsor, and sample size are not specified in the digest text.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer (Insider Intelligence)
Primary
Tier A
https://articles-na1.emarketer.com/topics/email ↗
Source Article
Email Articles
Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older—but they’re far from deprecated.
What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.
A lo…
Original Research
eMarketer (Insider Intelligence)
· Original study ↗
Methodology
Source states '41% of respondents now view it as very critical to their company's success' in the context of email's role in marketers' playbooks (noted as far higher than pre-pandemic); underlying survey not named in digest. Vintage inferred from December 2022 crawl date.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers (survey respondents): 41% share of marketers viewing email as very critical. Source: eMarketer (Insider Intelligence) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-view-email-very-critical-41
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-view-email-very-critical-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of marketers viewing email as very critical for Marketers (survey respondents)<br><small>Source: eMarketer (Insider Intelligence) (2022) · <a href="https://lighthousedata.io/data/marketers-view-email-very-critical-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.