B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- share of marketers preferring videos under 60 seconds for marketing professionals (2026)
83% of marketers suggest brand videos should stay under 60 seconds.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn-sourced video marketing statistics compilation
Primary
Tier C
https://www.amplispot.com/blogs/video-killed-the-boring-sales-pitch-why-short-videos-matter-in-india… ↗
Source Article
Short Videos Are Changing Insurance Sales In India
Original Research
LinkedIn-sourced video marketing statistics compilation
· Original study ↗
Methodology
Cited via LinkedIn compilation of video marketing statistics; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing professionals: 83% share of marketers preferring videos under 60 seconds. Source: LinkedIn-sourced video marketing statistics compilation (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-video-under-one-minute
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-video-under-one-minute" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of marketers preferring videos under 60 seconds for marketing professionals<br><small>Source: LinkedIn-sourced video marketing statistics compilation (2026) · <a href="https://lighthousedata.io/data/marketers-video-under-one-minute" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.