B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- share of marketers saying video increased product understanding for marketers (2022)
94% of marketers agreed that videos helped increase user understanding of their product or service.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://officebeacon-23629617.hs-sites.com/test/blog/top-5-benefits-of-social-media-for-small-busine… ↗
Source Article
If you thought getting on the first page of Google search results and high organic traffic was the single most factor crucial for driving business growth online, consider these social media statistics:
Top 5 Benefits of Social Media for Small Businesses
[email protected]
16 min read
If you thought getting on the first page of Google search results and high organic traffic was the single most factor crucial for driving business growth online, consider these
social media statistics:
- Nearly 45…
Original Research
Wyzowl
· Original study ↗
Methodology
Wyzowl 2022 State of Video Marketing Report
Methodology documented
Segmentation
IndustryB2B
Company SizeSMB
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
marketers: 94% share of marketers saying video increased product understanding. Source: Wyzowl (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-video-product-understanding-94
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<blockquote cite="https://lighthousedata.io/data/marketers-video-product-understanding-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of marketers saying video increased product understanding for marketers<br><small>Source: Wyzowl (2022) · <a href="https://lighthousedata.io/data/marketers-video-product-understanding-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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