B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

56%

56% -- share of marketers saying video is most effective content type for marketers (2025)

Name: Share Of Marketers Saying Video Is Most Effective Content Type Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2025 · HubSpot

56% of marketers say video is their most effective content type overall.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

56%

Unit

Percentage

Data Vintage

2025

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://digitalmarketingsnapshotforghl.com/blog/youtube-inbound-leads-austin-marketing-agencies/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

YouTube Inbound Leads for Austin Marketing Agencies

For an Austin marketing agency, a silent YouTube channel isn’t a missing marketing tactic — it’s an inbound lead leak. Sixty percent of B2B buyers now go to YouTube to research vendors before they book a call, more than Instagram (28%) and TikTok (20%) combined, and short-form video has been the hig…

Original Research

HubSpot · Original study ↗

Methodology

HubSpot State of Marketing report

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers: 56% share of marketers saying video is most effective content type. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-video-most-effective-2025

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<blockquote cite="https://lighthousedata.io/data/marketers-video-most-effective-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of marketers saying video is most effective content type for marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/marketers-video-most-effective-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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