B
Evidence Grade B
Graded
under review
Safe to Cite
Current
92%
92% -- marketers considering video essential for Marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ascentgroupindia.com
Primary
Tier C
http://www.ascentgroupindia.com/digital-pitara-social-media-marketing-solutions/ ↗
Source Article
Digital Marketing, Social Media Marketing
Original Research
ascentgroupindia.com
· Original study ↗
Methodology
Agency blog citing unnamed research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 92% marketers considering video essential. Source: ascentgroupindia.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-video-essential-strategy
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<blockquote cite="https://lighthousedata.io/data/marketers-video-essential-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- marketers considering video essential for Marketers<br><small>Source: ascentgroupindia.com (2026) · <a href="https://lighthousedata.io/data/marketers-video-essential-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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