B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- marketers viewing video as essential for marketers (2025)
95% of marketers view video as an essential part of their strategy.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://tailoredtactiqs.com/what-is-content-marketing/ ↗
Source Article
What Is Content Marketing and Why Is It Important?
Content marketing refers to strategically creating and publishing content via social media channels, blogs, websites, podcasts, apps, and more. Content marketing definition: It is a strategic approach that focuses on creating and sharing valuable content to attract and engage an audience. The goal i…
Original Research
Wyzowl
· Original study ↗
Methodology
Wyzowl 2025 research, cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 95% marketers viewing video as essential. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-video-essential-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-video-essential-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- marketers viewing video as essential for marketers<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/marketers-video-essential-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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