B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
55%
55% -- marketer platform adoption rate for Marketers using YouTube (2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
geotargetus.com
Primary
Tier C
https://geotargetus.com/location-based-advertising-the-mvp-of-small-business-marketing/ ↗
Source Article
Location-Based Advertising: The MVP of Small Business Marketing
Location-Based Advertising: The MVP of Small Business Marketing
These days, you’ve got more than enough options when it comes to marketing your small business—maybe too many. With all these choices, it can be hard to decide where to put your advertising budget. However, when it comes to getting the …
Original Research
geotargetus.com
· Original study ↗
Methodology
Share of marketers reporting they use YouTube as a marketing platform. Reported as 'more than 55%' (lower bound); survey not named in article (figure matches Social Media Examiner annual industry reporting of this era). Article undated; vintage estimated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers using YouTube: 55% marketer platform adoption rate. Source: geotargetus.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-youtube-adoption
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<blockquote cite="https://lighthousedata.io/data/marketers-using-youtube-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- marketer platform adoption rate for Marketers using YouTube<br><small>Source: geotargetus.com (2019) · <a href="https://lighthousedata.io/data/marketers-using-youtube-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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