B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- marketer platform adoption rate for Instagram global marketers (2024)
80% of global marketers report using Instagram to advertise their brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Hootsuite
Primary
Tier B
http://blog.hootsuite.com/second-app-directory-release/ ↗
Source Article
HootSuite App Directory Update ~ Now with Constant Contact, Summify and Formulists
Original Research
Hootsuite
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram global marketers: 80% marketer platform adoption rate. Source: Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-marketers-usage-2024
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<blockquote cite="https://lighthousedata.io/data/instagram-marketers-usage-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- marketer platform adoption rate for Instagram global marketers<br><small>Source: Hootsuite (2024) · <a href="https://lighthousedata.io/data/instagram-marketers-usage-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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