B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- share of marketing executives using generative ai for B2B and B2C marketing executives (2024)
73% of B2B and B2C marketing executives use AI to brainstorm ideas, create first drafts, and generate text, photos, and videos.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
zobristinc.com
Primary
Tier C
https://www.zobristinc.com/blog/the-future-of-ecommerce-replatforming-migration-trends-and-whats-her… ↗
Source Article
eCommerce Replatforming: Migration Trends and What’s Here To Stay
eCommerce sales peaked during the COVID-19 pandemic as consumers switched heavily to online shopping. Four years later, the competition has become so stiff that businesses must now reinvent and innovate. eCommerce replatforming, where retailers migrate their online business to new platforms, is an i…
Original Research
zobristinc.com
· Original study ↗
Methodology
Survey figure cited by blog; original source not named
Methodology documented
Segmentation
Industryecommerce
RoleCMO, VP Marketing, All marketers
Channelcontent
Cite this stat
Plain Text
B2B and B2C marketing executives: 73% share of marketing executives using generative ai. Source: zobristinc.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-generative-ai
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-using-generative-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of marketing executives using generative ai for B2B and B2C marketing executives<br><small>Source: zobristinc.com (2024) · <a href="https://lighthousedata.io/data/marketers-using-generative-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.