B
Evidence Grade B
Safe to Cite
Recent
82%
82% -- ai adoption rate marketing for US marketers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
ActiveCampaign
Primary
Tier A
https://autonomous.activecampaign.com/research/13-hours-back-each-week ↗
Source Article
ActiveCampaign Reports | 13 Hours Back Each Week | ActiveCampaign
13 Hours Back Each Week
Marketers using AI are getting 13 hours back every week and saving nearly $5,000 a month in operational costs. We wanted to know how, so we surveyed 1,000 marketers from C-suite leaders to small business owners to find out what’s working and what’s not.
Turn AI into your stra…
Original Research
ActiveCampaign
· Original study ↗
Methodology
Share saying they use AI for marketing; Talker Research survey of 1,000 US-based marketing professionals and business owners with marketing responsibilities, May 21 to June 12, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US marketers: 82% ai adoption rate marketing. Source: ActiveCampaign (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-ai-for-marketing
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-using-ai-for-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- ai adoption rate marketing for US marketers<br><small>Source: ActiveCampaign (2025) · <a href="https://lighthousedata.io/data/marketers-using-ai-for-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.