B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- share of respondents using ai for brand voice auditing for Marketers (HubSpot State of Social survey respondents) (2026)
10% of HubSpot State of Social survey respondents use AI for brand voice auditing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://marketingagainstthegrain.com/articles/10-07-2026 ↗
Source Article
You're wasting AI on captions — here's where to use it instead
As Marketing Against the Grain’s social media lead, the two things I'm most focused on in the back half of 2026 are AI and the creator economy.
Every time I scroll LinkedIn — and I spend a lot of time scrolling LinkedIn — a C-Suiter is talking about AI. But I hardly ever see anything about how marke…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot State of Social report survey; sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers (HubSpot State of Social survey respondents): 10% share of respondents using ai for brand voice auditing. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-ai-for-brand-voice-auditing-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-using-ai-for-brand-voice-auditing-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of respondents using ai for brand voice auditing for Marketers (HubSpot State of Social survey respondents)<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketers-using-ai-for-brand-voice-auditing-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.