B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- ai adoption rate for marketers (2018)
In 2018, 29% of marketers reported using AI, according to Salesforce's State of Marketing Report 2022.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Salesforce
Primary
Tier C
https://chiefcontentmarketer.com/growing-your-brand-reach-with-ai-precision/ ↗
Source Article
Growing Your Brand Reach with AI Precision - Chief Content Marketer
Imagine knowing what your customer wants before they do. Tap into AI-driven marketing that delivers staggering results in revenue growth and skyrocketing customer loyalty.
Peek behind the curtain of tomorrow’s marketing playbook, and you’ll find AI at the helm—there’s no sci-fi about it. We’re stand…
Also cited by
2026-09-27
Original Research
Salesforce
· Original study ↗
Methodology
Baseline comparison figure cited from Salesforce State of Marketing Report 2022 showing AI adoption among marketers in 2018, contrasted with 84% in 2022.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 29% | |
| 2026 | 80% | +175.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 29% ai adoption rate. Source: Salesforce (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-ai-2018-baseline
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<blockquote cite="https://lighthousedata.io/data/marketers-using-ai-2018-baseline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- ai adoption rate for marketers<br><small>Source: Salesforce (2018) · <a href="https://lighthousedata.io/data/marketers-using-ai-2018-baseline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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